Adding a company logo to a UPS WorldShip label

In a previous post I mentioned how much I like using UPS WorldShip. One of the many reasons I like it is because I can add my company logo to the UPS WorldShip label. After writing this post on UPS WorldShip I had noticed some of the traffic coming to this blog entry was people searching for “adding a company logo to a UPS WorldShip label” or “how to add a logo to USP WorldShip”. Since I too had to learn how to do this, I thought I’d give a step by step guideline on how it’s done.

It’s a very simple process to add the logo. Keep in mind when you add the logo to your profile you will NOT see the logo if you’re printing out a test label. The logo will only be visible on the shipping label when you print a real shipment. Your company logo will print in what is called the “extended area” of the shipping label. Follow the steps below to set up your thermal label printer and then add the logo to the UPS WorldShip shipping label.

Set up your thermal label printer to print thermal 4″ x 8 1/4″ labels with an extended area:

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  • On the Tools menu, click System Preferences (1st image below). The System Preferences Editor window will appear (2nd image below)

  • On the Printing Setup tab, click the Label Printer Setup button (image above). The Label Printer Setup window will appear (image below)

  • Select your printer if not already selected.
  • Under Label Configuration > Label Stock Dimensions, select Thermal 4×8 or 4×8 1/4. For the Extended Area Usage, select Graphical Image (Company Logo)… (as shown in image above). Apply the changes.
  • On the Tools menu, click Shipper Editor (image below)

  • You will then see the Shipper Editor window (image below).

  • Click Modify on the Shipper Editor window and you then see the Modify Shipper window appear. Select the Preferences tab as shown in the image below.

  • Click the Select Image button and select the image you want to appear on your shipping label.
  • Note on the Graphical Image (logo)… The image must be contained in a .PCX or .BMP file, be black and white, and be no larger than 4 inches wide and 2 inches high. Even though the graphic may appear to be black and white, you may receive an error message if the file is configured to have more than two colors. To make the graphic usable, use an image editor to change the graphic to monochrome.

Once you’ve made the changes and settings above, your logo will print in the extended area of your UPS WorldShip label. As I previously noted, you will not see the logo if you print a test label. The logo will only show when you prepare and print an actual shipment.

Now that you know how to add a logo to a UPS WorldShip label, get creative. Change it from to time to and try different creative text in or around your logo. Although it can only print in black and white, with some thought you’ll be able to come up with some creative ideas for printing in the extended area of your shipping label.

6 Responses to Adding a company logo to a UPS WorldShip label
  1. [...] the longer labels gives me the ability to use UPS WorldShips’ other great feature. I can print my logo on the top of the label. I love this feature. I was looking for a way to get my company logo on the package without having [...]

  2. amy@customlabels
    January 16, 2011 | 1:49 am

    Hey, this is great! We like to brand all of outgoing packaging as much as possible so we use stickers, but I like the custom waybill idea…muchos cool.

  3. David Boyd
    February 28, 2012 | 1:50 pm

    Is it possible to add a company logo to a label using the UPS web services?

    • Steve @Erraticblog
      February 28, 2012 | 3:40 pm

      I don’t think it is.

  4. mark chi
    March 7, 2013 | 3:00 am

    I am having problem converting my company logo to a usable BMP or PCX file format. can you tell me which software you used to do the conversion? I tried photoshop elements but still get the error that I have more than 2 colors when I upload PCX file. when I load a BMP file, it will accept it but just won’t print it on the label (label shows blank on the top 2 inches where company logo is suppose to show up).

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Hi, I'm Steve... an eCommerce merchant that writes about eCommerce, advertising, marketing, blogging, design, social media, seo, tech and other randomness.Read more »

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