It’s time for a site redesign. I’ve used this current WordPress theme since I started this blog a few months ago. I actually do like the theme, but since it’s an old theme it has limitations. And unfortunately the coding changes are a little beyond my expertise in PHP. The way I have it set…
Monthly Archives: August 2010
How to set up a custom 404 page ~ Page Not Found Error
Take a look at your anayltics and you’ll almost always see 404 errors being served up. Dig deeper and you’ll find the source of these errors. A 404 Page Not Found error can be caused by all types of various problems. I’ve personally found that most of my online stores 404 errors come from outside…
Reduce cart abandonment by displaying product availability and shipping information
Reducing cart abandonment. This is one topic that every online shopping site should constantly be working on. Each time you reduce your shopping cart abandonment rate you should be seeing an increase in sales. There are many, many ways to reduce cart abandonment. I’ll be covering this topic from time to time with suggestions and…
Links for 8/20/2010
Email Marketing: The Three-Part Plan The Future of Your Conversion Funnel You Can Seize Only What You Can See (Part 1) The Key to Successful Blogging: Do Something! Know Your Business
The Importance of Buying & Redirecting Misspelled Domain Names for Your Brand
Many people get started with their online business buy choosing a name for their company and then purchasing the domain name that matches their company name. Or they choose a domain name that has keywords in it that matches the product or products they’re selling. There are pros and cons to each method. Whichever method…
Preparing your online ecommerce store for the Holiday Shopping Season
I love the Holidays! It’s cooler and sometimes actually cold in South Texas where I’ve lived for around 30 years… and yes, I still hate the heat after all this time. But the main reason I love the holidays is because it’s my busiest time of the year for sales. My online store starts getting…
Tips on Importing / Sourcing Products from China (Part 1)
Importing and sourcing products from China is much different than sourcing products from a US manufacturer or wholesaler. It’s not necessarily more difficult, but you must go about the whole process a little different. I’ve been sourcing and importing my products from China for about 4 years. I was previously going through a middleman in…
Free shipping / Flat rate shipping / Variable shipping ~ what do you prefer?
I recently decided to update the shipping options at my online store. Not because I really wanted to, but because of Google Checkout not working well with Miva Merchant shipping modules. Up until just recently, most of my products were the same weight. Since they were all the same weight I could offer flat rate…
Easy Slider to Ultimate Fade-in (Scripts for Slideshows)
Yesterday I transitioned my online store homepage from the Easy Slider script to the Ultimate Fade-in script. The Easy Slider script scrolls or slides the pics as most scripts for slideshows do. There was nothing wrong with it, I was just getting tired of seeing the scrolling effect every time I checked on my stores…
Facebook Advertising Tips ~ tips and suggestions for PPC ads on Facebook
Facebook PPC ads are something I see every day. I’m very well aware of the targeting capabilities with Facebook ads because most of the ads I see are targeted for my demographic and the things I “Like” on Facebook. The ads I see are also very different from what my wife will see in her…
About
Hi, I'm Steve... an eCommerce merchant that writes about eCommerce, advertising, marketing, blogging, design, social media, seo, tech and other randomness.Read more »
