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Category Archives: Advertising
Google Remarketing on the Google Display Network
A few weeks back I had visited a site to buy something but then abandoned my cart. I started looking around at other sites that were in one way or another showing or discussing the same type of products. I noticed a display ad from the first site I visited (the one I abandoned the…
Shopping comparison sites (Nextag, Shopzilla, Pricegrabber, etc) holiday rate increase… do you think it’s justified?
If you advertise your products on shopping comparison sites like Nextag, PriceGrabber and Shopzilla, you know what time of year it is. Holiday rate increase time. By now you should have gotten the typical/yearly email such as these: From Nextag: The holiday season is around the corner and we would like to inform you that…
Starting a new business? Don’t wait for everything to be perfect… Go for it now!
I’ve started several businesses in my life… a brick and mortar straight out of college, several affiliate websites, several blogs, a product line and an eCommerce website. If there is one thing I could pass on to anyone that’s starting their first business it would be… don’t wait for everything to be perfect before you…
How to find a graphic designer or programmer
Looking for a graphic designer? A programmer? Do you need a copywriter or a new logo? There are many times when a website owner or blogger needs a specific job done in an area at which they may not be talented or simply don’t have the time to do. Personally I’ve never been one for…
How would you advertise or market this?
I recently took a great vacation to Prague. What a beautiful city! I don’t think I’d be interested in living there, but I could visit it again. If you love old historic sites, churches and castles… Prague and the surrounding towns are a perfect place to visit. During one of our days in Prague, my…
The Importance of Buying & Redirecting Misspelled Domain Names for Your Brand
Many people get started with their online business buy choosing a name for their company and then purchasing the domain name that matches their company name. Or they choose a domain name that has keywords in it that matches the product or products they’re selling. There are pros and cons to each method. Whichever method…
Preparing your online ecommerce store for the Holiday Shopping Season
I love the Holidays! It’s cooler and sometimes actually cold in South Texas where I’ve lived for around 30 years… and yes, I still hate the heat after all this time. But the main reason I love the holidays is because it’s my busiest time of the year for sales. My online store starts getting…
Facebook Advertising Tips ~ tips and suggestions for PPC ads on Facebook
Facebook PPC ads are something I see every day. I’m very well aware of the targeting capabilities with Facebook ads because most of the ads I see are targeted for my demographic and the things I “Like” on Facebook. The ads I see are also very different from what my wife will see in her…
Tips for effective coupons (best coupon marketing tips for online merchants)
Coupons, Coupons, Coupons… just about every store online offers them. But which ones work best and why do they work best? I’ve previously covered the topic of “which coupons perform best”, and I invite your suggestions on that post, but for this post it’s about what makes them perform best. Although each target audience has…
About
Hi, I'm Steve... an eCommerce merchant that writes about eCommerce, advertising, marketing, blogging, design, social media, seo, tech and other randomness.Read more »
