Email marketing. It’s big business and extremely important for growing your online business and maintaining customers. One of the first hurdles is simply getting someone to look at the email. This is all reliant on the the subject line… a topic for another day. Today it’s the design of the email itself. Design. It’s a…
Category Archives: Advertising
Mind Blowing Ads (via Site Sketch 101)
Many thoughts and descriptive words come to mind when I look at the “Don’t talk while he drives” ad below, but one thing I can say for sure… More people need to see this! This is one ad that grabbed my attention the most from a post by Site Sketch 101 titled “25 Mind-Blowing Ads…
What type of coupons perform best for online merchants?
Everyone loves a deal when they’re shopping online. There’s always a sale somewhere, but for most deals online it means using a coupon code. While I believe most online merchants would prefer not giving coupon deals, it’s almost become necessary to stay competitive. According to an ongoing study by The Integer Group ® and M/A/R/C…
Advertising in Print (SkyMall) ~ large images are important!
Just got back from taking the kids to Disneyland. From where I live in Texas it’s a 3 hour flight so there’s plenty of time for reading, watching a movie, taking a nap or whatever you enjoy doing while flying. One thing that I think most people do is pick up the SkyMall magazine and…
Dawn dish-washing commercial ~ profiting from an environmental disaster
Took my daughters to see the new Shrek movie today, which was entertaining BTW, but before the movie began we had to sit through several commercials. One of the ads was the new Dawn dish-washing commercial that shows how Dawn soap is helping clean the oil off animals affected by the Gulf oil spill. To…
Allowing affiliates to bid on PPC trademark terms… good or bad idea?
Allowing affiliates to bid on PPC trademark terms… is it a good or bad idea? This is a question that’s been in my head over and over again since I started an affiliate program 5 years ago for my ecommerce site. Up until this morning I was letting my affiliates bid on my trademark terms….
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Hi, I'm Steve... an eCommerce merchant that writes about eCommerce, advertising, marketing, blogging, design, social media, seo, tech and other randomness.Read more »
