Update: Thanks to Evan from UPS @EvanAtUPS along with Elizabeth from UPS who commented below, I’ve been informed that UPS does plan to add the carbon neutral shipping option in the next version of WorldShip in January. I suggest UPS tell their reps who answer email to give out information like this when asked. If…
Category Archives: eCommerce
Reduce cart abandonment by displaying product availability and shipping information
Reducing cart abandonment. This is one topic that every online shopping site should constantly be working on. Each time you reduce your shopping cart abandonment rate you should be seeing an increase in sales. There are many, many ways to reduce cart abandonment. I’ll be covering this topic from time to time with suggestions and…
The Importance of Buying & Redirecting Misspelled Domain Names for Your Brand
Many people get started with their online business buy choosing a name for their company and then purchasing the domain name that matches their company name. Or they choose a domain name that has keywords in it that matches the product or products they’re selling. There are pros and cons to each method. Whichever method…
Preparing your online ecommerce store for the Holiday Shopping Season
I love the Holidays! It’s cooler and sometimes actually cold in South Texas where I’ve lived for around 30 years… and yes, I still hate the heat after all this time. But the main reason I love the holidays is because it’s my busiest time of the year for sales. My online store starts getting…
Free shipping / Flat rate shipping / Variable shipping ~ what do you prefer?
I recently decided to update the shipping options at my online store. Not because I really wanted to, but because of Google Checkout not working well with Miva Merchant shipping modules. Up until just recently, most of my products were the same weight. Since they were all the same weight I could offer flat rate…
Tips for effective coupons (best coupon marketing tips for online merchants)
Coupons, Coupons, Coupons… just about every store online offers them. But which ones work best and why do they work best? I’ve previously covered the topic of “which coupons perform best”, and I invite your suggestions on that post, but for this post it’s about what makes them perform best. Although each target audience has…
Update and clarify your product pages with answers to FAQ’s
If you have a blog or website that sells products or you’re an affiliate marketer, then chances are you’re getting emails with questions about those products. If you’re getting questions then don’t let your product pages sit there and not get updated. Keep a lists of the questions you get. Is there an overall pattern…
Email marketing ~ design, tips, inspiration, examples
Email marketing. It’s big business and extremely important for growing your online business and maintaining customers. One of the first hurdles is simply getting someone to look at the email. This is all reliant on the the subject line… a topic for another day. Today it’s the design of the email itself. Design. It’s a…
What type of coupons perform best for online merchants?
Everyone loves a deal when they’re shopping online. There’s always a sale somewhere, but for most deals online it means using a coupon code. While I believe most online merchants would prefer not giving coupon deals, it’s almost become necessary to stay competitive. According to an ongoing study by The Integer Group ® and M/A/R/C…
How to buy shipping supplies (Practical Ecommerce) ~ my additions
Just read a great article over at Pratical Ecommerce about “How to buy shipping supplies“. It was written by John Lindberg from eFulfillment service Inc. John does a great job explaining how to save on shipping supplies in many areas including boxes/cartons, customs cartons and dunnage. He points out a fact that most people often…
About
Hi, I'm Steve... an eCommerce merchant that writes about eCommerce, advertising, marketing, blogging, design, social media, seo, tech and other randomness.Read more »
