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Category Archives: Marketing
Starting a new business? Don’t wait for everything to be perfect… Go for it now!
I’ve started several businesses in my life… a brick and mortar straight out of college, several affiliate websites, several blogs, a product line and an eCommerce website. If there is one thing I could pass on to anyone that’s starting their first business it would be… don’t wait for everything to be perfect before you…
How to find a graphic designer or programmer
Looking for a graphic designer? A programmer? Do you need a copywriter or a new logo? There are many times when a website owner or blogger needs a specific job done in an area at which they may not be talented or simply don’t have the time to do. Personally I’ve never been one for…
How would you advertise or market this?
I recently took a great vacation to Prague. What a beautiful city! I don’t think I’d be interested in living there, but I could visit it again. If you love old historic sites, churches and castles… Prague and the surrounding towns are a perfect place to visit. During one of our days in Prague, my…
The Importance of Buying & Redirecting Misspelled Domain Names for Your Brand
Many people get started with their online business buy choosing a name for their company and then purchasing the domain name that matches their company name. Or they choose a domain name that has keywords in it that matches the product or products they’re selling. There are pros and cons to each method. Whichever method…
Preparing your online ecommerce store for the Holiday Shopping Season
I love the Holidays! It’s cooler and sometimes actually cold in South Texas where I’ve lived for around 30 years… and yes, I still hate the heat after all this time. But the main reason I love the holidays is because it’s my busiest time of the year for sales. My online store starts getting…
Free shipping / Flat rate shipping / Variable shipping ~ what do you prefer?
I recently decided to update the shipping options at my online store. Not because I really wanted to, but because of Google Checkout not working well with Miva Merchant shipping modules. Up until just recently, most of my products were the same weight. Since they were all the same weight I could offer flat rate…
Facebook Advertising Tips ~ tips and suggestions for PPC ads on Facebook
Facebook PPC ads are something I see every day. I’m very well aware of the targeting capabilities with Facebook ads because most of the ads I see are targeted for my demographic and the things I “Like” on Facebook. The ads I see are also very different from what my wife will see in her…
Tips for effective coupons (best coupon marketing tips for online merchants)
Coupons, Coupons, Coupons… just about every store online offers them. But which ones work best and why do they work best? I’ve previously covered the topic of “which coupons perform best”, and I invite your suggestions on that post, but for this post it’s about what makes them perform best. Although each target audience has…
Email marketing ~ design, tips, inspiration, examples
Email marketing. It’s big business and extremely important for growing your online business and maintaining customers. One of the first hurdles is simply getting someone to look at the email. This is all reliant on the the subject line… a topic for another day. Today it’s the design of the email itself. Design. It’s a…
About
Hi, I'm Steve... an eCommerce merchant that writes about eCommerce, advertising, marketing, blogging, design, social media, seo, tech and other randomness.Read more »
